Sounak Mitra And Viveat Susan Pinto

Stories by Sounak Mitra And Viveat Susan Pinto

Coke cracks the rural code, launches 100 ml Maaza packs

Coke cracks the rural code, launches 100 ml Maaza packs

Rediff.com   17 Apr 2013

This is going to be the lowest price for a Coke product in the non-returnable ready-to-drink category.

Scam ads, copycats dog agencies

Scam ads, copycats dog agencies

Rediff.com   13 Apr 2013

Three recalls of Goafest's award-winning campaigns in one week.

HUL falls as parent's outlook softens

HUL falls as parent's outlook softens

Rediff.com   10 Apr 2013

Unilever, which derives 52-53 per cent of its $70-billion revenues from emerging markets, said it expected economic pressures to continue in 2013.

Montek bats for spectrum trading

Montek bats for spectrum trading

Rediff.com   8 Apr 2013

Says tradability will ensure greater economic efficiency & higher revenues for the government.

Spotlight on scam ads

Spotlight on scam ads

Rediff.com   8 Apr 2013

Client-agency relationship comes under scrutiny at Goafest 2013.

Iridium to re-enter India with domestic partners

Iridium to re-enter India with domestic partners

Rediff.com   8 Apr 2013

In talks with BSNL, MTNL to float a firm in which it will hold 49 per cent.

Caller tunes earn Rs 8,185 cr for telcos in 3 years

Caller tunes earn Rs 8,185 cr for telcos in 3 years

Rediff.com   5 Apr 2013

DoT's data is based on inputs from the Telecom Regulatory Authority of India and service providers.

IPL6: Teams now hunt for innovative partnerships

IPL6: Teams now hunt for innovative partnerships

Rediff.com   1 Apr 2013

s also create buzz with contests, promotions, mall activations and events.

Who will don the creative mantle at JWT?

Who will don the creative mantle at JWT?

Rediff.com   28 Mar 2013

After Bobby Kumar's exit over controversial Ford ads, industry is abuzz with speculations on his replacement.

Ericsson gets NEW India head

Ericsson gets NEW India head

Rediff.com   26 Mar 2013

Chris Houghton joined Ericsson UK in 2010 as head of customer unit for UK and Ireland.

As TV digitisation deadline nears, talk of a let-up

As TV digitisation deadline nears, talk of a let-up

Rediff.com   26 Mar 2013

There has been talk in the I&B ministry on allowing analogue signals in a few cities, like in Kolkata and Chennai in the first phase, even after March 31.

Brokerages give Nestle thumbs-down

Brokerages give Nestle thumbs-down

Rediff.com   26 Mar 2013

Brokerage houses reacted to the piece of news by reducing the target price assigned to the company.

Subsidy for BSNL mobile services in Naxal-hit areas

Subsidy for BSNL mobile services in Naxal-hit areas

Rediff.com   22 Mar 2013

At the end of Dec, the government had Rs 47,273 crore in the USO fund, with annual accruals of about Rs 6,000 crore.

In war of germs, Dettol and Lifebuoy enter round two

In war of germs, Dettol and Lifebuoy enter round two

Rediff.com   17 Mar 2013

Old rivals HUL and Reckitt brag product potencies

GlaxoSmithKline back on health track

GlaxoSmithKline back on health track

Rediff.com   15 Mar 2013

After flirting with 'indulgent' variants, Horlicks and Foodles have tasted success with their health and nutrition positioning.

HUL plans to sell property in metros

HUL plans to sell property in metros

Rediff.com   13 Mar 2013

FMCG giant HUL sold or leased its landmark commercial properties, including its former headquarters, last year.

GSM lobby softens stand, not to take legal recourse

GSM lobby softens stand, not to take legal recourse

Rediff.com   11 Mar 2013

The Cellular Operators Association of India said it would not take any legal step on the issue, unlike what it had said earlier.

Saholic.com offers theft insurance for mobiles

Saholic.com offers theft insurance for mobiles

Rediff.com   11 Mar 2013

New India Assurance is the insurance provider.

Caller tune revenues no music to telcos' ears

Caller tune revenues no music to telcos' ears

Rediff.com   8 Mar 2013

Over the past 18 months, the number of caller tune subscribers, each paying Rs 30 a month for the service, has fallen from 100 million to 55 million.

Govt eyes Rs 1,800 cr with mobile tax hike

Govt eyes Rs 1,800 cr with mobile tax hike

Rediff.com   2 Mar 2013

Finance Minister P Chidambaram is banking on the aspirations of people to own a swanky new mobile phone to boost the government's indirect tax revenue in the next financial year.